The Latest GTM Insights.
We break down US go-to-market execution, healthcare sales strategies, commercialization, and market entry.
Discover how fractional GTM leaders help digital health companies scale beyond founder-led sales and prepare for growth or exit.
- Andy Strunk
Learn how hospital value analysis committees (VACs) influence healthcare procurement, why they slow deals, and how startups can prepare to speed approval.
- Andy Strunk
Learn how to sell to healthcare CFOs by addressing their challenges and priorities. Discover proven strategies to build trust, prove ROI, and turn concerns into opportunities.
- Andy Strunk
AI in healthcare is moving from hype to infrastructure. Learn where it’s working, what’s lagging, and how hospitals are scaling responsibly.
- Andy Strunk
Explore leading German digital health startups in 2025 driving AI diagnostics, DiGA-approved apps, and next-gen telemedicine solutions.
- Andy Strunk
Discover the top digital health startups in Canada to watch in 2026 and beyond, from virtual care and imaging to AI and patient-owned data.
- Andy Strunk
Discover the top digital health startups in the UK shaping drug discovery, personalised care, and AI-driven health delivery in 2025.
- Andy Strunk
Discover the 15 most common digital health pitch mistakes that make investors pass — and how to turn them into deal-winning strengths.
- Andy Strunk
Learn what healthcare COOs do in 2025, including responsibilities, salaries, qualifications, and the trends shaping hospital operations leadership.
- Andy Strunk
Learn what it takes to succeed as a CNO in 2025, from qualifications and performance metrics to the latest trends in nursing leadership.
- Andy Strunk