The Latest GTM Insights.
We break down US go-to-market execution, healthcare sales strategies, commercialization, and market entry.
Here’s what digital health companies need to know about QHINs, TEFCA, and data integration in U.S. healthcare in 2025.
- Andy Strunk
Learn which underused CPT codes in 2025 can unlock new revenue streams for digital health solutions.
- Andy Strunk
Value-based care adoption is uneven. This breakdown shows where it’s gaining traction, and where fee-for-service still dominates.
- Andy Strunk
Plan for $75K–$500K in digital health regulatory costs. Learn what drives spend—and how to avoid wasting it—before you build your solution.
- Andy Strunk
Learn what digital health companies really spend on data security—and how to control costs without putting patient data or deals at risk.
- Andy Strunk
Healthcare technology portfolio companies in PE 3.0 need real GTM systems. Here's what that means for operators, investors, and execution strategy.
- Andy Strunk
Digital health sales stall as CIOs evaluate risk. Rethink your GTM strategy to meet how enterprise healthcare CIOs actually evaluate vendors.
- Andy Strunk