The Latest GTM Insights.
We break down US go-to-market execution, healthcare sales strategies, commercialization, and market entry.
Learn how we partner with digital health founders to build real healthcare GTM strategy — not just decks, but strategy that actually moves deals forward.
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Andy Strunk
Channel partnerships can unlock faster sales for digital health companies. Here’s how to choose the right model and partner for your GTM.
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Selling into healthcare systems? Learn how integration partners help you manage CIO objections in U.S. healthcare sales cycles.
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Here’s what digital health companies need to know about QHINs, TEFCA, and data integration in U.S. healthcare in 2025.
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Learn which underused CPT codes in 2025 can unlock new revenue streams for digital health solutions.
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Value-based care adoption is uneven. This breakdown shows where it’s gaining traction, and where fee-for-service still dominates.
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Plan for $75K–$500K in digital health regulatory costs. Learn what drives spend—and how to avoid wasting it—before you build your solution.
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Learn what digital health companies really spend on data security—and how to control costs without putting patient data or deals at risk.
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Healthcare technology portfolio companies in PE 3.0 need real GTM systems. Here's what that means for operators, investors, and execution strategy.
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Digital health sales stall as CIOs evaluate risk. Rethink your GTM strategy to meet how enterprise healthcare CIOs actually evaluate vendors.
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