The Latest GTM Insights.
We break down US go-to-market execution, healthcare sales strategies, commercialization, and market entry.
Learn how hospital value analysis committees (VACs) influence healthcare procurement, why they slow deals, and how startups can prepare to speed approval.
- Andy Strunk
Learn how to sell to healthcare CFOs by addressing their challenges and priorities. Discover proven strategies to build trust, prove ROI, and turn concerns into opportunities.
- Andy Strunk
AI in healthcare is moving from hype to infrastructure. Learn where it’s working, what’s lagging, and how hospitals are scaling responsibly.
- Andy Strunk
Explore leading German digital health startups in 2025 driving AI diagnostics, DiGA-approved apps, and next-gen telemedicine solutions.
- Andy Strunk
Discover the top digital health startups in Canada to watch in 2026 and beyond, from virtual care and imaging to AI and patient-owned data.
- Andy Strunk
Discover the top digital health startups in the UK shaping drug discovery, personalised care, and AI-driven health delivery in 2025.
- Andy Strunk
Discover the 15 most common digital health pitch mistakes that make investors pass — and how to turn them into deal-winning strengths.
- Andy Strunk
Learn what healthcare COOs do in 2025, including responsibilities, salaries, qualifications, and the trends shaping hospital operations leadership.
- Andy Strunk
Learn what it takes to succeed as a CNO in 2025, from qualifications and performance metrics to the latest trends in nursing leadership.
- Andy Strunk
See how the CMO role in healthcare is evolving in 2025, with new responsibilities, metrics, and leadership expectations.
- Andy Strunk