Business Issue
healthfinch tasked Andy Strunk with expanding its market presence by identifying new sources of value for healthcare providers while aligning with quality metrics tied to reimbursement models.
With insurers increasingly incentivizing proactive care gap closure in patient care, there was an opportunity to develop an EHR-embedded workflow solution that would help clinics automate patient engagement and care interventions.
Additionally, the company needed a scalable revenue model that reduced financial barriers to adoption while ensuring long-term profitability.
Action Taken
Mr. Strunk launched a strategic initiative to drive adjacent market expansion, develop a new in-workflow SaaS solution, and establish a sustainable revenue model:
- Product Innovation & EHR Integration: Identified an opportunity to enhance clinician workflows by embedding care gap closure automation tools directly into EHR platforms such as Epic and Cerner (now part of Oracle Health). Led the Product Requirements Document (PRD) development and oversaw product execution to ensure seamless integration.
- Revenue Model Transformation: Designed and introduced a risk-based payment model, where clients incurred minimal upfront costs in year one, with healthfinch sharing in the financial upside in years two and three based on measurable performance improvements.
- Channel Partnership & Ecosystem Growth: Built strong relationships with EHR marketplace partners to drive adoption and visibility within leading health system networks.
Impact Delivered
Healthfinch successfully expanded into adjacent markets and strengthened its presence in the healthcare technology ecosystem:
- Increased recurring revenue through three-year contracts structured around risk-sharing payment models.
- Strengthened integration partnerships with Epic and Cerner, increasing product visibility and adoption within health systems.
- Enabled clinics to boost reimbursement revenues by proactively closing patient care gaps, leading to improved quality scores and financial performance.
By combining adjacent market expansion, strategic partnerships, and innovative pricing models, healthfinch successfully enhanced its value proposition, scaled revenue, and solidified its role as a key player in proactive patient care management.
