The Latest GTM Insights.
We break down US go-to-market execution, healthcare sales strategies, commercialization, and market entry.
Learn how to equip your team with content that maps to the healthcare sales funnel and actually moves deals forward
- Andy Strunk
Your buyers are on LinkedIn — but most digital health teams still aren’t using it well. This post breaks down what actually works in this space, both unpaid and with budget.
- Andy Strunk
Connect at DHIS 2025, where Accretive Edge discusses strategic insights, emerging technologies, and digital health solutions shaping healthcare.
- Andy Strunk
Learn how to size your healthcare market with real TAM, SAM, and SOM models that support startup funding and go-to-market strategy in digital health.
- Andy Strunk
Learn how to identify competitors, assess the healthcare market, and position your digital health startup with confidence through smart research and analysis.
- Andy Strunk
Most persona templates miss how healthcare buying works. Here’s how to map real stakeholder behavior to support better sales outcomes.
- Andy Strunk
Learn how to align healthcare content distribution with real hospital decision-maker reach. Explore channels, tactics, and strategies that work.
- Andy Strunk
Discover 6 ways healthcare customer insights drive adoption, reduce churn, and support go-to-market success in digital health.
- Andy Strunk
Discover leading digital health startups in the Middle East shaping chronic care, virtual health, and AI-driven delivery across UAE, Saudi Arabia, Egypt, and beyond.
- Andy Strunk
Whether you're a healthcare professional, digital health founder, patient advocate, or policy leader, this digital health glossary is for you.
- Andy Strunk