WHITE PAPER

Change Management in Digital Health Adoption

This report is for healthcare technology leaders, vendors, and provider teams who’ve learned that the hardest part of digital transformation isn’t the software — it’s the people. Based on interviews with healthcare executives and clinicians, we break down why adoption fails, how to fix it, and what separates successful rollouts from costly false starts.

Download the report to learn:

Change Management — "Missing Link" Variant — Vertical
Change Management — "Tech Doesn't Fail" Variant — Vertical

Most healthcare organizations still deploy technology with a “tools-first” mindset

  • Over 50% of digital health initiatives fail to achieve expected outcomes

  • Most adoption failures trace back to unclear roles, weak communication, or lack of governance

  • Teams that embed change management from day one see faster ROI and stronger clinical engagement

  • Vendors that co-own adoption with clients sustain success beyond go-live

This paper helps you structure change around behavior, not just implementation.

What's inside:

Based on interviews with executives, CMIOs, and change experts, this paper breaks down the five pillars of adoption — from early alignment to sustained value — with real-world lessons from organizations that made change stick.

Change Management — "Why Digital Health Succeeds" Variant — Vertical

Key questions we answer:

This is for you if you’ve ever asked:

  • How do we sell to IDNs vs. ACOs — what changes?

  • What do we say to a CMIO or a CQO that’s different from a CFO?

  • When should we go bottom-up vs. top-down in our outreach?

  • Why do buyers keep saying “come back when you have more traction”?

  • Is it worth doing a pilot — and how do we structure it right?

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