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# Accretive Edge

Driving Healthcare Growth

## Sitemaps

- [XML Sitemap](https://accretiveedge.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Reimbursement Moat Digital Health Has Been Waiting For](https://accretiveedge.com/articles/access-model-reimbursement-moat-digital-health/) - CMMI’s ACCESS Model launches July 2026 as the first meaningful Medicare value-based pathway for digital health — a 10-year, nationwide program that changes the GTM calculus for chronic disease management companies, their investors, and health systems.
- [The CMMI ACCESS Model: 4 Pathways to Participation](https://accretiveedge.com/articles/cmmi-access-model-4-pathways/) - There are 4 ways to participate in CMS's ACCESS model. Most digital health companies are on the wrong one. Here's the honest breakdown of each pathway.
- [Top Healthcare Marketing Statistics and Trends to Watch in 2026](https://accretiveedge.com/articles/healthcare-marketing-statistics-2026/) - Discover key healthcare marketing statistics for 2026 — from CAC and conversion rates to ROI benchmarks — to guide GTM and revenue strategy.
- [11 Healthcare Technology Marketing Examples You Need to See](https://accretiveedge.com/articles/healthcare-technology-marketing-examples/) - Real examples of healthcare marketing campaigns that worked — across B2B, provider outreach, and patient engagement.
- [Best Healthcare Podcasts for Investors in 2026 and Beyond](https://accretiveedge.com/articles/top-healthcare-podcasts-investors/) - Discover the best healthcare podcasts for investors in 2026 and beyond, with insights on capital allocation, policy shifts, and M&A trends.
- [8 Proven Digital Health Journals for Publishing Breakthrough Research](https://accretiveedge.com/articles/digital-health-journals/) - Explore top digital health journals, submission tips, and strategies to publish and promote impactful research in telemedicine and digital care.
- [The Most Valuable Digital Health Metrics for Today’s Health Systems](https://accretiveedge.com/articles/digital-health-metrics/) - Most digital health companies track engagement, but health systems care about measurable results. Learn what metrics actually drive adoption.
- [6 Top Digital Health Stocks to Watch in 2026](https://accretiveedge.com/articles/digital-health-stocks/) - The five-year performance story behind the strongest digital health stocks and what it means for investors in 2026.
- [Healthcare Marketing Trends 2026: Critical Shifts You Need to Know](https://accretiveedge.com/articles/healthcare-marketing-trends-2026/) - Explore 2026 healthcare marketing trends shaping providers and payors — trust, access, compliance, and the new digital battleground.
- [Hospital Value Analysis Brief: Turning Clinical Promise Into Hospital Contracts](https://accretiveedge.com/articles/hospital-value-analysis-brief/) - Learn how to create a hospital value analysis brief for digital health sales. Speed up healthcare procurement and vendor approval with evidence.
- [AI for Physicians: How to Reduce Burnout and Improve Care Delivery](https://accretiveedge.com/articles/ai-for-physicians/) - Learn how physicians can integrate AI tools into daily practice to cut documentation time, ease burnout, and focus more on patient care.
- [The Fractional GTM Leader in Digital Health: When to Hire and What to Expect](https://accretiveedge.com/articles/fractional-gtm-leadership/) - Discover how fractional GTM leaders help digital health companies scale beyond founder-led sales and prepare for growth or exit.
- [How to Get Through a Hospital Value Analysis Committee (Without Losing a Year)](https://accretiveedge.com/articles/hospital-value-analysis-committee-guide/) - Learn how hospital value analysis committees (VACs) influence healthcare procurement, why they slow deals, and how startups can prepare to speed approval.
- [Health System AI Adoption Trends: What To Expect in 2026](https://accretiveedge.com/articles/healthcare-ai-trends/) - AI in healthcare is moving from hype to infrastructure. Learn where it’s working, what’s lagging, and how hospitals are scaling responsibly.
- [Selling to the Healthcare CFO: Challenges & Opportunities](https://accretiveedge.com/articles/selling-to-healthcare-cfo/) - Learn how to sell to healthcare CFOs by addressing their challenges and priorities. Discover proven strategies to build trust, prove ROI, and turn concerns into opportunities.
- [Top Digital Health Startups in Germany to Watch in 2025](https://accretiveedge.com/articles/digital-health-startups-germany/) - Explore leading German digital health startups in 2025 driving AI diagnostics, DiGA-approved apps, and next-gen telemedicine solutions.
- [18 Digital Health Startups in Canada to Watch in 2026](https://accretiveedge.com/articles/digital-health-startups-canada/) - Discover the top digital health startups in Canada to watch in 2026 and beyond, from virtual care and imaging to AI and patient-owned data.
- [Top 22 Digital Health Startups in the UK (2025)](https://accretiveedge.com/articles/top-digital-health-startups-uk/) - Discover the top digital health startups in the UK shaping drug discovery, personalised care, and AI-driven health delivery in 2025.
- [The Healthcare COO Role in 2025: What You Need to Know](https://accretiveedge.com/articles/healthcare-chief-operating-officer/) - Learn what healthcare COOs do in 2025, including responsibilities, salaries, qualifications, and the trends shaping hospital operations leadership.
- [5 Key Healthcare Sales Enablement Assets You Need for GTM](https://accretiveedge.com/articles/healthcare-sales-enablement-assets/) - Learn how to equip your team with content that maps to the healthcare sales funnel and actually moves deals forward
- [How to Use LinkedIn for Healthcare: Organic and Paid Methods](https://accretiveedge.com/articles/linkedin-for-healthcare/) - Your buyers are on LinkedIn — but most digital health teams still aren’t using it well. This post breaks down what actually works in this space, both unpaid and with budget.
- [The Healthcare CNO Role in 2025: Why It Matters Now](https://accretiveedge.com/articles/chief-nursing-officer/) - Learn what it takes to succeed as a CNO in 2025, from qualifications and performance metrics to the latest trends in nursing leadership.
- [The Chief Medical Officer (CMO) Role: What You Need to Know](https://accretiveedge.com/articles/chief-medical-officer/) - See how the CMO role in healthcare is evolving in 2025, with new responsibilities, metrics, and leadership expectations.
- [15 Mistakes to Avoid When Pitching Digital Health Investors](https://accretiveedge.com/articles/digital-health-startup-pitch-mistakes/) - Discover the 15 most common digital health pitch mistakes that make investors pass — and how to turn them into deal-winning strengths.
- [Top 20 Digital Health Startups in the Middle East (2025)](https://accretiveedge.com/articles/healthtech-startups-middle-east/) - Discover leading digital health startups in the Middle East shaping chronic care, virtual health, and AI-driven delivery across UAE, Saudi Arabia, Egypt, and beyond.
- [Join Accretive Edge at DHIS 2025](https://accretiveedge.com/articles/dhis-2025/) - Connect at DHIS 2025, where Accretive Edge discusses strategic insights, emerging technologies, and digital health solutions shaping healthcare.
- [6 Important Benefits of Healthcare Market Research](https://accretiveedge.com/articles/digital-health-market-research/) - Discover 6 ways healthcare customer insights drive adoption, reduce churn, and support go-to-market success in digital health.
- [7 Proven Healthcare Content Marketing Tactics to Try Right Now](https://accretiveedge.com/articles/healthcare-content-marketing-strategy/) - Learn how to align healthcare content distribution with real hospital decision-maker reach. Explore channels, tactics, and strategies that work.
- [How to Build Healthcare Customer Personas That Actually Matter](https://accretiveedge.com/articles/healthcare-buyer-personas-guide/) - Most persona templates miss how healthcare buying works. Here’s how to map real stakeholder behavior to support better sales outcomes.
- [Healthcare Competitive Analysis: A Guide for Startups](https://accretiveedge.com/articles/healthcare-competitive-analysis-guide/) - Learn how to identify competitors, assess the healthcare market, and position your digital health startup with confidence through smart research and analysis.
- [Healthcare Market Sizing: How to Do It Right](https://accretiveedge.com/articles/healthcare-market-sizing/) - Learn how to size your healthcare market with real TAM, SAM, and SOM models that support startup funding and go-to-market strategy in digital health.
- [Top Digital Health Startups in India To Watch in 2025](https://accretiveedge.com/articles/digital-health-startups-india/) - Discover the top digital health startups in India to watch in 2025. From e-pharmacies to rural telemedicine, these companies are driving innovation, scale, and impact.
- [The Digital Health Glossary: 200+ Terms With Definitions And Use Cases](https://accretiveedge.com/articles/digital-health-glossary/) - Whether you're a healthcare professional, digital health founder, patient advocate, or policy leader, this digital health glossary is for you.
- [17 Digital Health Investors You Need to Know in 2025](https://accretiveedge.com/articles/digital-health-investors-2025/) - Looking to raise? These digital health investors in 2025 are backing real traction—not just ideas. Here’s who’s still active and what they want.
- [What Digital Health Founders Want In Their First GTM Hire](https://accretiveedge.com/articles/digital-health-startup-first-gtm-hire/) - Founders hiring for digital health GTM roles want more than closers. Learn what it takes to lead, adapt, and shape go-to-market at a healthcare startup.
- [Working in Digital Health: What Is It Really Like?](https://accretiveedge.com/articles/working-in-digital-health/) - Digital health roles are growing fast, but they’re not for everyone. Find out the real tradeoffs, team dynamics, and growth potential in this field.
- [Digital Health GTM: How to Move Beyond Your First 10 Customers](https://accretiveedge.com/articles/how-to-scale-digital-health-gtm/) - Learn how digital health founders move from selling to scaling. This GTM guide breaks down the systems needed to grow healthcare startup revenue.
- [US Market Entry for International Digital Health Startups](https://accretiveedge.com/articles/digital-health-us-market-entry/) - Digital health startups face unique U.S. market barriers. This guide covers key missteps and shows how to build a motion that works inside real buyer constraints.
- [Project Zygote: 5 Important Lessons (And What We'd Do Differently Now)](https://accretiveedge.com/articles/project-zygote-digital-health-accelerator-lessons/) - Project Zygote was a pre-accelerator for digital health startups. Here's what we learned about product-market fit, sales, and hospital adoption.
- [CPT Codes 2025: What’s Billable Now and What’s Changing](https://accretiveedge.com/articles/cpt-codes-digital-health-2025/) - Learn what CPT codes are billable for digital health in 2025. Key updates, billing changes, and how to align with digital health reimbursement strategy.
- [Analyst Relations for Digital Health: The Complete Guide (2025)](https://accretiveedge.com/articles/analyst-relations-digital-health-guide/) - Learn how digital health companies can use analyst relations to build credibility, shorten sales cycles, and influence buyers early.
- [Digital Health Investor Readiness: 5 Questions Investors Are Now Asking](https://accretiveedge.com/articles/digital-health-investor-readiness-2025/) - Learn what digital health investors actually want to see in 2025: commercialization proof, billing clarity, workflow fit, and scalable GTM.
- [7 Digital Health Jobs You Need to Know in 2025](https://accretiveedge.com/articles/digital-health-jobs-2025/) - The digital health job market is changing fast. Here’s where the work is headed — and how to hire (or get hired) in healthcare tech.
- [Digital Health Career Transition: How to Break Into the Industry](https://accretiveedge.com/articles/digital-health-career-transition/) - Digital health career advice for non-clinicians: how to frame your experience, find real openings, and get hired.
- [Digital Health Trends Shaping the U.S. Market by 2026 and Beyond](https://accretiveedge.com/articles/digital-health-trends-2026/) - Digital health trends in 2026 will reshape how care is delivered, financed, and scaled. See what health systems, investors, and startups must align to now.
- [U.S. Digital Health Statistics 2025: Get The Latest Data](https://accretiveedge.com/articles/us-digital-health-statistics-2025/) - These US digital health statistics from 2025 unpack signals for GTM leaders, investors, and digital health operators.
- [How to Align with Value-Based Care Models to Drive Revenue](https://accretiveedge.com/articles/value-based-care-revenue-strategy/) - How digital health solutions can align with value-based care models to drive CPT revenue and improve performance on risk-based contracts.
- [How to Sell AI in Healthcare: What Digital Health Teams Get Wrong](https://accretiveedge.com/articles/how-to-sell-ai-healthcare/) - Selling AI in healthcare means aligning with revenue, risk, and staffing priorities — not just leading with the tech.
- [Case Study: Swisslog Healthcare](https://accretiveedge.com/case-studies/case-study-swisslog-healthcare/) - See how we led product development, aligned teams, and brought a meds-to-beds delivery solution to market—validating Swisslog’s investment strategy.
- [The Top Digital Health Conferences You Need to Know in 2025](https://accretiveedge.com/articles/digital-health-conferences/) - Discover the most important digital health conferences in 2025 to stay ahead of trends, meet industry leaders, and drive innovation in healthcare.
- [Digital Health Pricing Guide: How to Choose the Right Strategy](https://accretiveedge.com/articles/digital-health-pricing-guide/) - Learn how to pick the right healthcare pricing strategies for your digital health solution—and avoid stalling your go-to-market efforts.
- [How We Work With You on GTM Strategy: Everything You Need to Know](https://accretiveedge.com/articles/how-we-work-on-gtm-strategy/) - Learn how we partner with digital health founders to build real healthcare GTM strategy — not just decks, but strategy that actually moves deals forward.
- [The Real Cost of Data Security in Digital Health (And How to Manage It)](https://accretiveedge.com/articles/cost-of-data-security-in-digital-health/) - Learn what digital health companies really spend on data security—and how to control costs without putting patient data or deals at risk.
- [Five Types of Channel Partnerships for Digital Health Startups](https://accretiveedge.com/articles/channel-partnerships-digital-health-sales-strategy/) - Channel partnerships can unlock faster sales for digital health companies. Here’s how to choose the right model and partner for your GTM.
- [How to Use Healthcare Integration Partners to Calm CIO Objections](https://accretiveedge.com/articles/integration-partners-cio-objections-us-healthcare-sales/) - Selling into healthcare systems? Learn how integration partners help you manage CIO objections in U.S. healthcare sales cycles.
- [The 8 QHINs Digital Health Companies Need to Know About in 2025](https://accretiveedge.com/articles/qhin-tefca-guide/) - Here’s what digital health companies need to know about QHINs, TEFCA, and data integration in U.S. healthcare in 2025.
- [Underused CPT Codes in 2025 You Need to Know](https://accretiveedge.com/articles/underused-cpt-codes-2025/) - Learn which underused CPT codes in 2025 can unlock new revenue streams for digital health solutions.
- [Value Based Care: 3 Specialties Driving High US Adoption Rates](https://accretiveedge.com/articles/value-based-care-adoption/) - Value-based care adoption is uneven. This breakdown shows where it’s gaining traction, and where fee-for-service still dominates.
- [How to Calculate and Navigate Digital Health Regulatory Costs](https://accretiveedge.com/articles/how-to-anticipate-and-navigate-regulatory-costs-a-guide-for-digital-health-startups/) - Plan for $75K–$500K in digital health regulatory costs. Learn what drives spend—and how to avoid wasting it—before you build your solution.
- [What Private Equity 3.0 Means for Health Technology Portfolio Companies](https://accretiveedge.com/articles/what-private-equity-3-0-means-for-health-technology-portfolio-companies/) - Healthcare technology portfolio companies in PE 3.0 need real GTM systems. Here's what that means for operators, investors, and execution strategy.
- [When The CIO Says No: How to Sell Your Digital Health Solution More Effectively](https://accretiveedge.com/articles/healthcare-cio-saas-gtm/) - Digital health sales stall as CIOs evaluate risk. Rethink your GTM strategy to meet how enterprise healthcare CIOs actually evaluate vendors.
- [Case Study: Medtronic](https://accretiveedge.com/case-studies/case-study-medtronic/) - Read how we helped Medtronic shift from product-only to product-plus-services—driving pull-through in a competitive cardiac device market.
- [Case Study: healthfinch by Health Catalyst](https://accretiveedge.com/case-studies/case-study-healthfinch/) - See how we helped healthfinch drive patient care gap closure, partner with Epic and Cerner, and scale adoption through risk-based pricing.
- [Case Study: Pharmacy OneSource](https://accretiveedge.com/case-studies/case-study-pharmacy-onesource/) - Discover how we helped Pharmacy OneSource align product strategy to enterprise buyers, closing major deals and increasing company valuation.
- [Case Study: Wolters Kluwer](https://accretiveedge.com/case-studies/case-study-wolters-kluwer/) - See how we helped Wolters Kluwer unify post-M&A teams, launch new solutions, and drive accretive value across its healthcare portfolio.
- [Case Study: Google](https://accretiveedge.com/case-studies/case-study-google/) - Learn how we helped Google integrate its healthcare offerings into Cloud sales, improving adoption and revenue traction.

## Pages

- [Home](https://accretiveedge.com/) - Andy Strunk helps technology companies serving the healthcare ecosystem win in the US market. Get strategic execution to drive portfolio growth.
- [For Health Systems](https://accretiveedge.com/health-systems/) - Independent technology advisory for health system leaders. Decode vendor claims, design needs assessments, and prove ROI to boards. 19 years vendor-side + 5 years inside health systems.
- [Contact | Get in Touch](https://accretiveedge.com/contact/) - Get in touch with Accretive Edge for all your US healthcare market needs. Book a call today.
- [Thank You](https://accretiveedge.com/thank-you/) - Thank you for reaching out to Accretive Edge, your trusted partner for US digital health commercialization.
- [White Paper: Change Management in Healthcare](https://accretiveedge.com/white-paper-change-management/) - Learn why change management—not technology—is the key to successful digital health adoption in modern healthcare systems.
- [Resources](https://accretiveedge.com/resources/) - Get the latest reports, white papers, and related resources on healthcare GTM from Accretive Edge.
- [Blog | Insights](https://accretiveedge.com/blog/) - Andy Strunk breaks down healthcare go-to-market execution, sales strategies, commercialization, and US market entry.
- [About](https://accretiveedge.com/about/) - Learn more about Accretive Edge, your GTM partner for US healthcare market expansion and commercialization.
- [Event: Happy Hour @ KLAS DHIS](https://accretiveedge.com/dhis-happy-hour/) - How U.S. health systems buy digital health: who’s involved, what slows deals, and how top vendors get to yes. A practical guide for commercial teams.
- [White Paper: How US Health Systems Buy](https://accretiveedge.com/white-paper-how-us-health-systems-buy/) - How U.S. health systems buy digital health: who’s involved, what slows deals, and how top vendors get to yes. A practical guide for commercial teams.
- [White Paper: Analyst Relations for Digital Health](https://accretiveedge.com/white-paper-analyst-relations-digital-health/) - Digital health teams: use analyst relations to build buyer trust and sales momentum. Read the Accretive Edge white paper.
- [White Paper: The Commercialization Gap](https://accretiveedge.com/white-paper-commercialization-gap/) - Discover why strong digital health solutions stall out after a few pilots — and how they can actually deliver clinical value — in this white paper.
- [Customers | Who We Help](https://accretiveedge.com/customers/) - We help healthcare technology companies drive revenue, adoption, and US market expansion. Learn more about our approach.
- [Terms and Conditions](https://accretiveedge.com/terms-and-conditions/) - This page outlines the terms and conditions that govern your use of our website and related services.
- [Privacy Policy](https://accretiveedge.com/privacy-policy/) - Read Accretive Edge's privacy policy to understand how we collect, store, and use your data on our website.
- [Case Studies](https://accretiveedge.com/case-studies/) - See how digital health companies, healthcare delivery organizations, and investors have turned strategy into revenue in the US market.
- [Services | How We Help](https://accretiveedge.com/services/) - Learn more about our solutions for growth and scaling in the US healthcare market, tailored for technology firms and healthcare delivery organizations.
- [Frequently Asked Questions (FAQs)](https://accretiveedge.com/faq/) - Browse some of our frequently asked questions around digital health expansion in the US market.
- [DNU Cuttings](https://accretiveedge.com/dnu-cuttings/) - Cuttings from the web design process — do not use or publish publicly.

## Categories

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